Campaign Brief D&AD Interview: Ogilvy & Mather China chief creative officer Graham Fink
CB catches up with Graham Fink, chief creative officer of Ogilvy & Mather China, who is foreman of the D&AD Press jury
Graham Fink has won countless awards. His work includes the famous British Airways ‘Face’ commercial, voted as one of the 100 best commercials of all time, and awarded work for Land Rover, Red Rock Cider, Met’ Police, Hamlet Cigars, Dixons and TFL.
After landing his first job in 1981 he worked at Butler Dennis Garland, before moving to CDP (after dressing up as an old man), then WCRS, Saatchi and Saatchi and GGT.
In 1996 he became president of D&AD, and was featured into D&AD’s ‘Art Direction Book’ in 1997 as one of the top 28 Art Directors of all time. In 2001 he founded thefinktank, a conceptual production company.
His first website design was voted into the One Show in 2002. His award winning photography has been used in many advertising campaigns including the successful London 2012 Olympic bid. He also donated an armful of his blood, which he then photographed to create the much-lauded Sony Playstation poster.
In 2002 he set up what some have called Britain’s most radical art school. With monthly meetings in different places, over 2000 people are on their database.
In 2005 he became Creative Director of M&C Saatchi and last year was named chief creative officer of Ogilvy & Mather China.