M&C Saatchi’s Re leads Aussie agency pack in finalist stage of 2013 One Show Design Awards

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steveli_1_new.jpgThe One Club has announced the finalists for the 13th Annual One Show Design Awards, the most prestigious worldwide competition celebrating the year’s best in design. There are 279 finalists from 117 agencies and 28 different countries.

Leading the Australian agency pack is M&C Saatchi’s Re with five entries making the finalist stage including its work for Contemporary Asian Art Sydney Pavilion / Shanghai Biennale, Steve Li Acupuncturist and Flux.

Click to view the full list of finalists – 2013-osd-byagency.pdf

Other Australian agencies that made the finalists stage include Bear Meets Eagle (2), Clemenger BBDO Sydney (2), DDB Sydney (1), Harcus Design Sydney (1), M&C Saatchi Sydney (1) and The Monkeys and Maud (1).

Independent design shops, such as Kolle Rebbe from Hamburg, Germany, 601bisang from Seoul, South Korea and Sandstrom Partners from Portland, Oregon, account for 42 percent of this year’s finalists.  Ogilvy Group led agency networks with 24 finalists, followed by BBDO and Leo Burnett Worldwide, both with 17 finalists.

Says Seth Callaway, producer for One Show Design: “Independent design shops continue to multiply and create great work, remaining the backbone of One Show Design but large agency networks should also be commended for embracing the importance of design beyond aesthetics. Independent studios and networks alike understand that the industry has  shifted toward a more holistic design ethic, often referred to as design thinking or human-centered design. These approaches help clarify the communities and individuals served by design, in other words, ‘design that does’ versus ‘design that is.”’

Winning the coveted One Show Design Gold, Silver and Bronze Pencils is considered the ultimate achievement in the design industry.

One Show Design winners will be honored at the IAC building on Monday, May 6th during Creative Week 2013. One Show Interactive finalists were announced on April 8th.  One Show finalists were announced on April 9th.

Australian finalists:

BEAR MEETS EAGLE ON FIRE / SYDNEY

Package Design – Product Line  Ramblin’ Brands Smile Makers Vibrators

Product Design  Ramblin’ Brands  Smile Makers Vibrators

CLEMENGER BBDO / SYDNEY

Data Visualization – Online  TEDx  Mimeisthai

Craft – Animation  GE Australia  GE Works

DDB / SYDNEY

Brand Identity – Individual Item  Wrigley  Wrigley Business Cards

HARCUS DESIGN / SYDNEY

Package Design  Yalumba  y/our yalumba

M&C SAATCHI / SYDNEY

Public Ser vice – Posters, P.O.P. & In-store – Series  Amnesty International  Arms Trade Treaty

RE / SYDNEY

Collateral Design – Booklets and Brochures 4A Centre for Contemporary Asian Art Sydney Pavilion / Shanghai Biennale

Brand Identity – Individual Item Steve Li Steve Li Acupuncturist

Brand Identity – Series Flux Flux Identity

Brand Identity – Logo Design  Flux  Flux Identity

Municipal Design  4A Centre for Contemporary Asian Art  Sydney Pavilion / Shanghai Biennale

THE MONKEYS/MAUD / SYDNEY

Collateral Design – Posters – Series  Diageo  Mixionary