ADMA launches ADMA 2013 Awards call for entries – entry deadline is Friday, Aug 2 at 5pm
It’s that time of year: Australia’s marketing/advertising agencies and clients are being called upon to ‘dominate and submit’ their entries for the 35th annual ADMA Awards, hosted by the Association for Data-driven Marketing and Advertising.
The call for entries opens today and closes promptly on Friday 2 August at 5pm. There are no extensions. Cost is $265 per entry for ADMA members and $320 per entry for non-ADMA members.
Judging starts 26 August and tickets for the ADMA Awards Gala Dinner will go on sale 2 September with the event to be held at The Star in Sydney, on Friday 1 November.
This year’s domination theme for the ADMA Awards was created by agency MercerBell.
Jodie Sangster, ADMA CEO, expects more than 500 submissions across 37 categories in effectiveness or creativity. There are several other awards judged separately including the Agency of the Year Award and a Grand Prix for a multichannel campaign that demonstrates outstanding use of effectiveness and creativity.
New categories for the 2013 ADMA Awards are Best use of Search and Best Use of Performance Media.
ADMA members who pick up a gold, silver or bronze medal will also receive free entry into round two of the 2014 International ECHO Awards in the US.
Last year ADMA handed out 114 medals. Naked Communications took home the ADMA Grand Prix for their Steal Banksy for Art Series Hotels and the ADMA Agency of the Year Award went to Whybin\TBWA Group. George Patterson Y&R Sydney won gold and the Lester Wunderman Effectiveness Award for Signed Finds for St Vincent de Paul Society and M&C Saatchi Mark won gold and the David Ogilvy Creative Award for Build with Chrome for Google Australia.
Other winners included Mark Buckman, Telstra’s CMO (Marketer of the Year); Maura Tuohy, digital strategist, MercerBell (Young Marketer of the Year), and Damon Porter, senior copywriter, McCann Worldgroup (Young Creative of the Year). Clemenger BBDO Sydney CEO, Andy Pontin, was inducted into the ADMA Hall of Fame.
The 2013 ADMA Awards judging panels are currently being selected and will include established leaders from both agency and client side.
Sangster said the ADMA Gala Dinner and Ceremony is the biggest social event of the year for the advertising and marketing industries, allowing Australia’s advertisers, marketers, designers and copywriters to acknowledge the creativity and effectiveness of their peers.
Says Sangster: “The ADMA Gala Dinner always provides a fun and exciting environment in which our industry gathers to celebrate ‘work that works’ across a variety of mediums.”