R/GA NY’s Nike+ FuelBand takes out World’s Best Idea at NY Festivals; McCann Melbourne’s ‘Dumb Ways to Die’ wins a Grand Award; Australia ranked #2 in the world behind the USA

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415427-dumb-ways-to-die.jpgScreen shot 2013-05-03 at 6.17.36 AM.jpgScreen shot 2013-05-03 at 6.22.04 AM.jpgBeer Chase 3.jpgR/GA New York continued on its winning run tonight, taking out the coveted World’s Best Idea for the Nike+ FuelBand at the New York Festivals International Advertising Awards held at the New York Public Library.

McCann Melbourne also continued its awards run, picking up the Grand Award (Public Service) for Metro Trains ‘Dumb Ways to Die’, while Leo Burnett Taylor Made, Brazil won the Grand Award (Outdoor) for the Hemoba/Esporte Clube Vitoria ‘My blood is red and black’ campaign.

The Nike+ FuelBand also scored five Gold World Medals – three for Digital, two for Integrated, while ‘Dumb Ways to Die’ won a Gold World Medal for Digital and ‘My blood is red and black’ won a Gold World Medal for Integrated.

Clemenger BBDO Melbourne scored a Gold World Medal for Carlton Draught ‘Beer Chase‘; Revolver/Will O’Rourke won a Craft Gold World Medal for Visual Effects for the TAC ‘Thursday Arvo‘ spot; George Patterson Y&R Melbourne won a Gold World Medal for Australian Defense Force Recruiting’s ‘Mobile Medic’ for Digital and Exit Films also won a Gold World Medal for its Victoria Bitter ‘For a Hard Earned Thirst‘ spot for Film. DraftFCB New Zealand scored a Gold World Medal for Mini ‘Driving Dogs‘.

Download the list of Winners: 2013-NYFA-all-winners-all-medals-Final.xlsx

carlton_mid_lying_down_couple.jpgClemenger BBDO scored another four Silver World Medals for its ‘Spending Too Much Time With The Wife‘ campaign for Carlton Mid whilst Clemenger BBDO Sydney took home two Silver World Medals and two Bronze World Medals for TEDx ‘Mimeisthai‘, one Silver World Medal and two Bronze World Medals for ‘Telekenize The Rainbow‘ for Skittles, one Bronze World clemtedx-thumb-400x200-76344-thumb-400x200-89346.jpgMedal for its Foxtel London Olympics campaign and two Bronze World Medals for GE Australia ‘The Print Ad That Actually Works’.

Other World Medal winners included Fin Design + Effects with one Silver; George Patterson Y&R with mm_board-thumb-400x283-78124.jpgfour Silver for Mobile Medic and a Bronze for Schweppes ‘Tumble‘; Exit Films with two Silver and one Bronze; McCann Melbourne took home a Silver and a Bronze for ‘Dumb Ways To Die’; Havas Worldwide Sydney/One Green Bean’s ‘Fair Go Bro‘ earned them a Silver; Whybin\TBWA Melbourne took home a Silver and a Bronze; Revolver/Will O’Rourke scored four Bronze; Alt.vfx got a Bronze, Leo Burnett Sydney took away two Bronze and Leo Burnett with one Bronze.

The U.S. dominated Gold, Silver and Bronze in the country rankings earning 14 Gold World Medals, 23 Silver Gold World Medals and 26 Bronze with a total of 63 Medals. Australia came in second earning six Gold World Medals, 17 Silver Gold World Medals and 20 Bronze with a total of 43 Medals and in third place was Germany with four Gold World Medals, 11 Silver and 19 Bronze with a total of 34 Medals.

There were 51 Gold World Medals awarded on the night, 89 Silver World Medals, 122 Bronze World Medals and 788 Finalist Certificates.