Three Aussie cases in final seven entries competing for $10k Warc Prize for Innovation – McCann with two + Naked, Melbourne with one

Three cases from Australia have made the final shortlist of seven contenders for the Warc Prize for Innovation 2013, which will be awarded to the best case study worldwide of effective innovation in communications.

Two entries from McCann Australia and one from Naked Communications Melbourne are up against competition from the United States, India, Israel and Colombia for the $10,000 Prize. The winner is due to be announced on warc.com at 10.00 GMT on June 5.

Full details of the shortlisted entries are given below. They have been selected by a panel of 15 judges, chaired by Howard Draft, executive chairman of Draftfcb. The judges scored written submissions from the entries according to five criteria. They praised entrants for demonstrating innovative  approaches to challenges as varied as real-time marketing of food, increasing hotel revenues, demobilising terrorists and selling train tickets.

Subscribers to Warc, the global marketing knowledge service, can read the shortlisted case studies in full now on www.warc.com/prize. If you are not a subscriber but would like to request a trial, please visit www.warc.com/trial.

This year for the first time, Warc is also awarding a Popular Vote trophy for the entry that attains the highest combination of “likes” of its video on our free Warc Prize Vimeo page and downloads of its case study on warc.com. 

At the time of writing, the Popular Vote is being led by Human Coupons, a campaign for IKEA by Leo Burnett Canada. You can check the full current leader board of the Popular Vote here. The Vote will run until 00.01GMT on July 1, 2013.

Brand: Art Series Hotels

Title: Overstay Checkout (Australia)

Agency: Naked Communications Melbourne

Authors: Adam Ferrier, Lach Hall

Brand: Metro Trains Melbourne

Title: Dumb Ways To Die (Australia)

Agency: McCann Australia

Author: Karl Bates, Adrian Mills, Danish Chan

Brand: V/Line

Title: Guilt Trips (Australia)

Agency: McCann Australia

Author: Karl Bates, Adrian Mills, Danish Chan