303Lowe makes a mess with ENJO launching their first major above-the-line push in 10 years

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ENJO_frame.jpg303Lowe and ENJO have just launched the first major new campaign for ENJO in nearly ten years.

The TVC, which went to air on Sunday, makes a mess most fabulous. A ‘domestic goddess’ floats gracefully through this chaos and revelry, and viewers are then invited to watch the ‘clean-up’ via web content.

The integrated campaign aims to promote ENJO’s new online store at enjo.com.au.

The campaign was shot in South Africa by Silver Lining Pictures and was inspired by the insight that with ENJO products you can clean effectively without chemicals, leaving you free to enjoy a fabulous mess without worry. The creative concept is also designed to position ENJO and their products as fun, fresh and of course fabulous.

“The kind of mess you leave is a signature of a life well lived,” said 303Lowe associate creative director Richard Berney. “This commercial shows how life should be lived – at least, when you’re confident you can handle the aftermath.”

Rene Migliore, 303Lowe group business director said: “We’ve enjoyed working with ENJO on this exciting new project for them. They really supported the idea and were on-board to help make the concept a reality.”

The integrated campaign has a heavy online component and will be supported by press and print advertising.

Clients – Barb de Corti, Tara Heath, Paula Dennis, Claire Jansen

Associate Creative Directors – Richard Berney & Steve Straw

Art Director – Liam Riddler

Copywriter – Alex Bolderoff

Group Business Director – René Migliore

Agency Producer – Kelly Dobbin

Director – Michael Matthews

Executive Producer (Silver Lining Pictures) – Renier Ridgeway

Photographer – Marguerite Oelofse

Media Planner & Buyer – Lucy Belbin

Digital Media Planner – Warwick Kingston

Digital Planner – Nick Leigh

Digital Producer – Rita Annese

Business Coordinator – Jessica Bunney