Facebook suggests advertisers target the 7.3m Australians who access Facebook on mobile daily
Today, Facebook has made some new user metrics available. Facebook suggests businesses should think differently about how people engage with media, especially on mobile.
Facebook is announcing new country level monthly and daily active user numbers for both desktop and mobile.
In Australia, more than 9 million people are on Facebook on the web and more than 7.3 million on mobile every day. Facebook believes advertisers should be thinking about how they can combine this kind of scale and targeting with flexible, creative campaigns that drive results.
A lot of people focus on monthly active users or even registered users to demonstrate their size and scale. Facebook sees this becoming on old way of looking at the media world. In this world, understanding who comes back at least once a month is only part of the picture. Instead, businesses should focus on people who come back online every single day, because that is how they live their lives. People are online numerous times in a single day and are constantly connected; creating, sharing and engaging with the content that matters to them.
For advertisers, this will help to create campaigns that can reach the right people at the right time on both desktop and mobile. Old ways of reaching people are becoming obsolete. Advertisers of all sizes should be able to reach all the right people and do it quickly and efficiently.
Australian user metrics:
• 12 million MAU = Total monthly active users (desktop and mobile)
• 9 million DAU = Total daily active users (desktop and mobile)
• 9.8 million M/MAU = Mobile monthly active users (mobile only)
• 7.3 million M/DAU = Mobile daily active users (mobile)