Media specialist Carat launches in Perth – Mitchell & Partners brand to remain in the Perth market

Independent media specialist Carat is launching in Perth this week with certain clients and staff of Mitchell & Partners transitioning to the Carat brand.

The launch strengthens Carat’s presence through Australia and New Zealand; now operational in the cities of Melbourne, Sydney, Auckland and Perth with billings in excess of $1 billion per year and employing over 300 staff.

Alan Matthews (pictured), currently managing director of Mitchell & Partners Perth will now preside over Carat. He will remain across the Mitchells operations in Perth also.

Says Luke Littlefield, CEO of Aegis Media Australia and New Zealand: “We have enjoyed great business success in the Western Australian market and the launch of Carat in Perth is a testament to the momentum we have built. Our clients and people will benefit from this move and we look forward to the opportunities it will bring.”

Says Matthews: “Migrating certain Mitchells clients to the Carat brand in Perth with give them access to a global network with proprietary planning and research tools that will enhance the way we do business. This is an exciting move for us.”

The Mitchell & Partners brand will remain in the Perth market.