RAC media account moves to Initiative Perth

Following an extensive five month review process the RAC in Western Australia has appointed Initiative in Western Australia to their estimated $8 million plus account. It’s a major coup for Initiative, who outpointed previous incumbents IKON and Vizeum.

The RAC is one of Western Australia’s largest advertisers. Previously IKON Perth held the above the line media spend and Vizeum (previously Emitch) the digital component.