Population increase across regional Australia provides opportunity for radio broadcasters

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image003-thumb-400x156-124343.jpgCommercial Radio Market Profiles, providing detailed information such as age, employment, household expenditure, family structure, industry types and occupations of local audiences, were released to members today by industry body Commercial Radio Australia and show population growth across all areas, particularly in regional Australia.

The 104 Market Profiles released every five years, have been collated using a range of official data sources, including the latest Australian Bureau of Statistics (ABS) Census of 2011, and are based on  radio licence areas determined by the Australian Communications and Media Authority (ACMA).

 

Says Joan Warner, CEO, Commercial Radio Australia: “The Commercial Radio Market Profiles provide a clear picture of the communities that are served by commercial radio stations – particularly in regional Australia, where statistics show audience make up is changing, in response to the mining boom, regional relocation grants and those looking for a tree change.”

 

Six of the top 10 growth areas are in Western Australia and show population increases between 31 – 84% between 2006 – 2011.  Other large growth areas include: Brisbane up by 24.58%, Longreach 28.3% and Mandurah in Western Australia up 29.6%. 

 

Says Warner: “Commercial radio stations are a vital and integral part of each community and the profiles are a reference tool for stations to communicate with advertising agencies, media buyers and potential clients for the specific use of planning radio advertising.” 

 

Commercial Radio Market Profile Facts – Did you know?

*62% of the Sydney labour force is employed full-time

*21% of Sydney residents are employed in Wholesale/Retail Trade or Accommodation Industries

*76% of households in Newcastle have 2 or more vehicles

*77% of homes in Canberra have a Broadband connection

*19% of Perth residents are employed in Education and Health related industries

*35% of dwellings in Hobart are owned outright

(Sources: Sydney, Newcastle, Canberra, Perth & Hobart Commercial Radio Market Profiles, 2013)

 

The profiles will be distributed to stations and are also be available to members of the Commercial Radio Australia website at www.commercialradio.com.au.