Radio industry launches new spots in ‘Australia’s Listening’ campaign via Eardrum’s Ralph van Dijk
New ads are set for release on Monday (2 September) in the radio industry’s ‘Australia’s Listening’ brand campaign produced by award winning radio specialist agency, Eardrum creative director Ralph van Dijk.
Mark Mitchell, the voice of the radio industry brand campaign, once again is cleverly and humorously featured in the four new 30 second ads.
This time Mitchell is interviewing; “Customer Loyalty Expert – No all – Noel, Alice the advertiser, Billy the loyal listener and Michael and Tim, who don’t know each other, but have a “friend” in common.
The campaign will be played across more than 260 commercial radio stations in regional and metropolitan areas, highlighting that Australians are fiercely loyal to their radio station and that when listeners hear a radio ad on their favourite radio station, it’s like hearing it from a friend.
Says Joan Warner, Commercial Radio Australia CEO: “Radio advertising growth in this financial year continues to be positive and we hope these new ads will build on this growth and communicate the benefits of radio to potential advertisers.”
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While some people might describe these spots as sophisticated, modern and entertaining, those people should be reminded that sarcasm is the lowest form of wit.