Veksner: The power of negative thinking
September 16 2013, 9:01 am | | No Comments
By Simon Veksner, Head of Ideas at Naked Communications
The new Chipotle ad is undeniably awesome.
Yet I wonder how many clients would have rejected it, with the dreaded critique “but you’re dramatising the negative.”
Quite rightly, clients want us to dramatise the positives about their product.