Red Rooster is on the run in a new campaign promoting its new range of wraps via 303Lowe
Red Rooster has unveiled its new range of wraps – ‘RoosterRaps’ – with a fun campaign via 303Lowe.
The new wraps are the perfect portable lunch for people with busy lives who need to eat lunch ‘on the run’.
Says Richard Morgan, 303Lowe ECD: “People will grab a RoosterRap when they’re running around, literally too busy to stop for lunch. But the Hollywood version of being ‘on the run’ was a lot more fun creatively.”
The campaign borrows from classic getaway scenes in the movies and TV shows of the past. It shows a hero who never stops running – but still manages to eat a RoosterRap – as he moves from one getaway scene to the next.
The national TV campaign launched on Sunday 27th 
October
Client: Red Rooster. Anna Jones, National Marketing Manager & Rebecca Max, Brand Manager
Agency: 303Lowe
ECD: Richard Morgan
Art Direction: Chris McMullen
Copywriter: Sean Larkin
Head of TV Production: Sean Ascroft
Chief Strategic Officer: Jon Mckie
Business Director: Mike Naylor
Business Manager: Sophie O’Sullivan
Production Company: Luscious
Director: Richard Gibson
Media: Bohemia
14 Comments
Instant soft-on
The creatives should be on the run for crimes to advertising. What a stinker.
Red Rooster….it should Red Faces round at Lowe303. Seriously bad.
I like it.
That’s embarrassing, get your names off those credits before someone remembers you.
Makes our KFC ads look like Cannes gold winners!
I actually don’t see a what the big problem is. It’s just a hard working fast food ad, with a neat trick in there that connects one spot to the other.
If they get enough air time, and produce more of them – They should be effective..
Why?
The idea’s not that bad… It just looks like it was shot on an iPhone.
It’s better than Maccas (a case study told me that what Australians call it), and they have pots of money.
Yeah ‘Fly’, I’m sure the Maccas creatives are crying into their gold Lions.
I like the idea of one TV ad connecting to the next in an endless getaway. Just needs the advertising budget to make enough of them and the media plan to connect them.
Connecting one ad to another is as old as the hills,’ Energizer Bunny’ did it first and since then there have been countless poor copies, this is even worse than those.
A hero that’s always running away?