Internode’s The Geekiest Promo in the Universe spot via Marketforce wins round 3 of 2014 Sirens
Marketforce, Perth’s campaign for internet provider, Internode, has won the third round of the 2014 Siren Awards.
The campaign, dubbed “The Geekiest Promo in the Universe”, challenges listeners to translate offers spoken in Klingon (Star Trek), Elvish (the works of J.R.R. Tolkien) or Dothraki (Game of Thrones) to save $100 when they signed up to Internode.
Written by Pat Lennox, Ben Green, Guy Howlett and Neil Martin of Marketforce, it claimed the overall and campaign categories, while the ad, “Klingon”, from the same campaign, picked up the single category. The remaining “Elvish” and “Dothraki” ads were highly commended.
Says chief executive officer, commercial radio Australia, Joan Warner: “The winners of this round have provided a great example of creative, innovative radio advertising that connects with listeners and excites clients.
Round four of the 2014 Siren Awards is now open. Entries close for round four on 15 November.
1 Comment
Nice one Pman