After a hellish week of bad PR Qantas launches ‘It’s about Qantas’ campaign via Droga5, Sydney
December 9 2013, 10:10 am | | 6 Comments
Qantas has launched a new campaign via Droga5, Sydney aimed at reminding punters of the airline’s world-class service.
The campaign, which included full page ads in the weekend press and a 90sec TVC, comes after the airline was downgraded to junk status by US credit ratings agency Standard & Poor’s.
6 Comments
No wonder Geoff Dixon gets his knickers in a twist.
Didn’t Virgin Australia do this a year ago?
Ad campaigns don’t mirror the passenger reality.
Especially now with looming budget cuts and staff shrinkage.
Today Jetstar cancelled and reduced some of its international routes.
It’s a nice ad. Great track.
Shame the timing is so bad.
Terrible doesn’t even cover how bad that spot is.
Droga5 need to have a damn hard look at their creative deparment
Why do so many ads these days look like the mood reel shown to the client in the concept stages.
Obviously nobody left in the QF marketing dept who knows anything about advertising.