News Corp Australia invites the industry to ignite its inner creative in new competition launch

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WeNews Corp Australia has announced the launch of its ‘We’re for igniting creative ideas’ competition that will give away $250,000 worth of media spend across its multi-platform network.

 

The competition aims to encourage the industry to realise its creative potential while simultaneously rediscovering the power of News’ national network of metro mastheads.

The competition closes on Friday 14 February, 2014 with entries judged by an industry panel which includes AnalogFolk’s executive creative director Matt Grogan and R/GA’s executive creative director Gavin McLeod.

 

For more information on the competition, click here.

 

To enter, anyone from an Australian based media or creative agency, or advertiser organisation is invited to devise the most creative, integrated, multi-platform campaign for any client.

 

Entrants can either create a campaign that targets an individual News masthead audience or one that targets News’ national audience using all mastheads.

 

Says Fiorella Di Santo, News Corp Australia’s group director of sales: “News Corp Australia’s metro mastheads provide advertisers with a unique and unrivalled opportunity to powerfully connect with local audiences across the country. Effective customer engagement requires creativity and innovation and this competition is all about removing the boundaries and encouraging our commercial partners to be as creative as they possibly can.

 

“Thinking outside the box is a clichéd phrase, but in this instance it’s exactly what we want. Maybe there’s a campaign sitting in someone’s drawer which got sidelined due to a lack of media spend to support it. Or maybe the powers that be deemed it too risky; maybe it’s the media plan that was the best thing you ever produced but the client’s budget got pulled; or maybe it hasn’t even been created yet. Whatever it is, we are providing you the opportunity to bring it to life.

 

“This is the first time News has offered advertisers the opportunity to win spend across its network and we’re pleased to be doing it in a way that fosters talent in our industry. We can’t wait to see what comes in.”