November radio advertising revenue softens but remains up overall – Brisbane and Perth strong

Metropolitan radio ad revenue is up 2.99% to $301.710 million in the first five months of FY14, despite November figures contracting slightly. Following nine months of consecutive growth, total advertising spend softened 1.27% to $63.498 million, according to the 2013 Metropolitan Commercial Radio Advertising Revenue, as sourced by Deloitte.

Brisbane and Perth performed strongly, up 2.31% to $10.239 million and 0.43% to $9.200 million respectively. Sydney and Melbourne were marginally down 0.72% to $19.690 million and 1.79% to $18.909 million, while Adelaide was down 9.95% to $5.460 million.

Melbourne has grown 4.88% in the five months to November to $92.356 million. Perth is up 4.07% to $41.775 million, Sydney has risen 2.7% to $93.824 million, Brisbane has climbed 1.95% to $46.812 million and Adelaide has fallen 1.92% to $26.944 million.

The Deloitte figures report actual revenue received by metropolitan commercial radio stations for the calendar month and include all metropolitan agency and direct revenue.