New York Festivals new trophy line breaks all advertising trophy molds via Sagmeister & Walsh

New York Festivals World’s Best Advertising competition is breaking all advertising molds by unveiling five newly crafted trophies designed by the revered New York design firm Sagmeister & Walsh, and inspired by New York City’s classic Art Deco skyscrapers.

Says Stefan Sagmeister: “We’ve always hated those little glued on metal name plates.”

Each NYF trophy contains a Pico type video projector that projects digital video credits onto any nearby viewing surface. Winners will see their names in lights…from the agency creatives to the client side…the entire production team can be included in the credit roll just like at the end of a feature film. To view a brief interview with Stefan Sagmeister & Jessica Walsh and a video of the NYF Trophy credit roll click here.

Says Michael O’ Rourke, president, New York Festivals: “New York Festivals new advertising trophy has smashed the mold for advertising trophies.  The trophy’s innovative Pico projector displays an unlimited number of credits, everyone involved on the winning campaign can be recognized for their creative contribution.”

The five trophies sizes and unique designs include: World’s Best Idea, Grand Prize, First Prize, Second Prize, and Third Prize.  Awards will be cast in aluminum and powder-coated in monochromatic colors and will range from 9.5 to14 inches in height. The variety of sizes and individual colors will allow award-winners to create their own multi-dimensional New York City scape in their trophy case on their conference table.

New York Festivals’ dynamic new trophy will immediately become a revered symbol of international creative achievement that will pay tribute to the most celebrated advertising campaigns and their creators from around the globe. These soon to be iconic trophies will be revealed at the 2014 New York Show events on May 1st, including creative panel discussions, keynote speakers, networking, the awards ceremony, and NYF’s after-party to honor the World’s Best Advertising. New York Show events will be held at the iconic New York Public Library’s Beaux-Arts landmark Stephen A. Schwarzman building located at 455 Fifth Avenue in New York City.