Powered By Nine appoints Kate McMahon as Group Integration Manager, Channel Nine Perth

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KateMcMahon.jpgReece Hogan, Sales Director STW9, has announced the appointment of Kate McMahon (pictured) as Group Integration Manager, STW9 for Powered by Nine, Nine Entertainment Co.'s cross-platform creative unit. McMahon, originally from Perth, has spent the past three years at Channel Nine in Sydney where she has worked on developing the Powered brand as Trade Marketing Manager.

On the appointment, Hogan, said "At our up-fronts in December we promised to change the shape of media sales in the Perth market to reflect the rapidly evolving media landscape. Kate's appointment is fundamental in achieving this goal and satisfying the growing demand for idea-generation. We are all very excited about the opportunities we will unlock with a Powered resource in our local market."

McMahon said "Having worked intrinsically with the Powered team, I am thrilled with the opportunity to connect brands with consumers through ideas that use our entertainment properties as a platform for campaign success."

Nine Entertainment Co. acquired STW 9 from WIN in October last year, and adding a Powered resource has been one of many decisions made to further the investment and development of the Network in Perth.

McMahon commences with Powered at STW 9 on Monday, February 10, 2014. 

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