Sad shark promotes the no cull petition in Western Australia via Perth agency SHEDcsc
February 10 2014, 5:35 pm | | 2 Comments
Reaction to the Western Australian Government’s decision to start culling sharks using drum lines off Perth beaches has been overwhelmingly negative.
The issue has sparked intense debate among the public, not just here in WA but across the globe.
The Conservation Council of Western Australia has launched an online petition urging people to use their voice to implore the government to put an end to this senseless slaughter in favor of other non-lethal scientifically-based alternatives.
To promote the petition SHEDcsc developed this ad that will run as posters as well as in press and online.
Creatives: Drew Ridley, Andrew Tinning, Matt Ridley.
2 Comments
On brief perhaps, but totally lacking teeth.
I like it. It avoids the predictable shock tactics in favour of a simple visual that’s totally relevant to today’s audience.