Why La Comunidad sold to SapientNitro? The answer is rooted in Molla brothers’ core beliefs
February 12 2014, 11:07 am | | 5 Comments
Why did the South American and Miami-based creative hotshop La Comunidad sell their agency to SapientNitro?
One of the world’s hottest and most respected independent agencies, La Comunidad’s partnership with SapientNitro is based on doing great work. However, after announcing to the press the philosophical reasons behind the move, all people cared about were the financial terms of the deal. So this is the second attempt to explain those reasons. #WhyWeSold
5 Comments
tragic at every level
the sapient machine will do to Comunidad what it did to Nitro — person by person , office by office kill the spirit
Funny but incredibly self-indulgent.
Nice response
It’s just bollocks. You never sell an agency for work or for culture or ‘phylosophical reasons’. You sell for money.
The only part of that didn’t work was the Sapient Nitro guy.
He felt more like a client who decided he wanted to be in his own ad.