Bestads Top 6 of the Week reviewed by Bruce Henderson, CCO, Geometry Global, New York
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Bruce Henderson, chief creative officer, Geometry Global, North America, based in New York.
Winner: Cardstore: The World’s Toughest Job. Numerous people (both in and out of the business) forwarded this to me last week and posted it to social media, which I think is indicative of the effect it had on popular culture. It’s a really good idea, and a very poignant way to bring the difficulty and value of the job that mothers do to life. It’s also a sweet and touching way to bring attention to the Mother’s Day holiday. READ ON…