OPSM visits Busselton, Western Australia in its latest campaign via Saatchi & Saatchi Sydney

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Screen Shot 2014-03-03 at 7.57.05 am.jpgOPSM has launched a new brand campaign to showcase its wide range of frames using the diverse faces, lifestyles and characters of Australia via Saatchi & Saatchi.

The Australian eye care and eyewear retailer is back on air with a TVC that sees its comprehensive range put to the test. The commercial brings the breadth of OPSM's range of frames to life through the diverse individuals of Busselton, Western Australia.

OPSM.jpgShot over the course of a week, viewers go hunting 'crays' with freediver Marion, shopping with fashion designer Mladen, and crafting bracelets with the town jeweller John.

The commercial also goes honey collecting with the local beekeeper, to dinner with the Cohen family and to a game of rugby against the Dunsborough Dungbeetles.

Everyone in shot is fitted with OPSM frames, which are as diverse as the people who wear them. They include the best value frames from $99, $149 and $199, with designer frames from Ray-Ban and DKNY from $199.

Says Melissa Monneron, marketing director at Luxottica: "OPSM has looked after the optical needs of Australians for over 81 years, and in that time has matched faces with frames and lenses that suit their current lifestyle and personality.

"The new campaign pays homage to that, because choosing frames is not just about great fit but finding a pair that suits your personality, and of course your budget. This is what we aim to do at our stores with our expert staff."

The 30" commercial first aired on the Nine Network and Channel Ten at 6.30pm on Sunday, with 15" spots rolling out in coming weeks.

The campaign will also run online and in store, including a unique digital catalogue, which delivers an interactive experience for consumers through 'Shop Now' links and an easy-to-use 'Find In Store' function. Also integrated throughout the digital catalogue is video content featuring Busselton residents from the TVC spots, including freediver Marion in Oakley, fashion designer Mladen in Dolce & Gabbana, and town jeweller John in DKNY.

Creative Agency: Saatchi & Saatchi
Executive Creative Director: Damon Stapleton
Creative Director: Matt Gilmour
Senior Art Director: Nils Eberhardt
Senior Copywriter: Veronica Copestake
Group Business Director: Catherine Harris
Senior Account Director: Ross Jauncey
Senior Account Manager: Ken Attard
Agency Producer: Greg Fyson
Production Company: EXIT Films
Director: Stephen Carroll
Producer: Tobias Webster
Photographer - Joe Wigdahl (Network Agency)


Shelley Guy said:

A great end result after such a fun shoot. Well done Steve, Tobi and Shelley (the man), from Shelley (the Guy)

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