Simon Veksner: Upworthy’s founder talked at SXSW… and you’ll never guess what he said
March 17 2014, 9:25 am | | No Comments
By Simon Veksner
Upworthy is one of the fastest-growing news websites in the world.
CEO Eli Pariser spoke at South by Southwest, and although his subject was news media, he had a very interesting lesson for us advertising folks.
In short, what he and his clickbait-loving journalists have realised is that the title you give something has a huge effect on whether people engage with it.