Garry the Squirrel launches Bankwest’s Qantas Frequent Flyer banking campaign via Host
Bankwest has launched an integrated campaign to support Australia’s first and only everyday transaction account that enables members to earn Qantas Points. It leverages “Garry the Squirrel” in what is the next installment of the long-running ‘Happy Banking’ series of ads.
The campaign was developed by Bankwest’s marketing team in conjunction with creative agency, Host Sydney.
This new product expands on the existing relationship between Qantas and Bankwest, offering consumers a completely new way to earn Qantas Points on everyday banking. The Bankwest Qantas Transaction Account enables customers to earn 5 Qantas Points on eligible everyday purchases as well as earning Qantas Points on their bank balance 365 days a year.
Bankwest General Manager, Customer Communications & Brand, Paul Vivian said: “This new account demonstrates our commitment to delivering innovative products and services that generate real value for our customers. We’re really happy to have “Garry the Squirrel” spearhead the campaign, given how well our customers recognise and like him. This is one of our largest and most important campaigns this year and will help to further drive our brand metrics in WA and on the East Coast.”
The integrated campaign will rollout across TV, Cinema, Digital, eDM, social channels, DM, OOH, press, POS and QMedia.
2 Comments
What with the awesome squirrel animatronics and the snappy, joke-filled repartee, I didn’t hear the offer or the promise/proposition. I suspect the non-ad-literate public will have the same problem.
No breed of squirrel actually lives in Australia.