RAC's Attention-Powered Car wins at One Show

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attention-powered-car-test_6kldn_2y2fpy.jpgCREATIVE WEEK, NEW YORK - The One Club has just announced the winners at the Lincoln Center in New York for the 41st Annual One Show Awards, one of the most prestigious worldwide competitions celebrating the year's best in advertising.

The RAC's already highly-regarded campaign 'Attention-Powered Car', via JWT Perth and production company Finch Sydney, was Western Australia's only winner scoring a Bronze Pencil in the Intellectual Property category.
Small-World-Machines-image.jpgLeo Burnett Sydney has led the Australian agency charge securing three Gold Pencil Awards for Coca-Cola 'Small World Machines' (left) in Interactive, Australian Bureau of Statistics 'Run That Town' in Interactive and Diageo's Bundaberg 'Road To Recovery' in the Branded Entertainment category. The agency also scored two Silver Pencils for Coca-Cola 'Small World Machines' in Interactive and Branded Entertainment and one Bronze Pencil in Advertising.

Droga5 Sydney scored one Gold Pencil and one Silver Pencil for Qantas Loyalty 'Stories For Every Journey' in Design and Advertising categories. DDB Sydney won a Gold Pencil for Volkswagen Australia's 'Driver Fatigue Technology' in Advertising. Eardrum has also had a successful evening with its 'Rescue Radio' campaign, produced for Memac Ogilvy Dubai, scoring two Gold Pencils and two Silver Pencils.

Australian agencies picking up Silver Pencils include GPY&R Melbourne for Defence Force Recruiting 'The Poster Exam' in Advertising, iris Worldwide Australia for adidas New Zealand 'adidas All Blacks all undefeated' in Interactive and MediaCom Australia for Westpac 'Air Rescue' in Branded Entertainment.

Bronze Pencil winners from Australia are 444275781_640.jpgReactive Sydney for Save Our Sons / The Duchenne Foundation 'The Most Powerful Arm Ever Invented' via Havas Worldwide Sydney / Red Agency and Finch in Interactive, Clemenger BBDO Melbourne for Tourism Victoria 'Melbourne Remote Control Tourist' via Tool of North America LA and Exit Films Melbourne in attention-powered-car-test_6kldn_2y2fpy.jpgInteractive, Finch and JWT Sydney and Perth for RAC 'Attention-Powered Car' in Intellectual Property, DDB Melbourne for Devondale Dairy Soft 'Stepdad Steve' in Advertising, BMF Sydney for The Footpath Library / Random House 'Mailbooks For Good' in Design and Havas Worldwide Australia for Save Our Sons / The Duchenne Foundation 'The Most Powerful Arm Ever Invented' via Reactive / Red Agency / Finch in Advertising.

VIEW GOLD PENCIL WINNERS - One Show Gold Winners 2014.xls
VIEW SILVER PENCIL WINNERS - One Show Silver Pencils 2014.xls
VIEW BRONZE PENCIL WINNERS - One Show Bronze Pencils 2014.xls


Spencer Battista said:

Well Done Dav and the crew at JWT.

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