Grey Melbourne scores one Gold Lion and one Bronze Lion in Cannes Promo & Activation Lions

Australia has scored one Gold Lion, two Silver Lions and two Bronze Lions at the Promo & Activation Lions presented tonight in Cannes.

Grey Melbourne scored a Gold Lion for Transport Accident Commission Speed’s ‘Ungiven Gifts’ and a Bronze Lion for Transport Accident Commission Speed’s ‘Wipe Off 5’.

Australian Winners:

Gold Lions

Grey Melbourne, Transport Accident Commission Speed, Ungiven Gifts, Gold Lion

Silver Lions

Clemenger BBDO Melbourne, Bonds, Boobs, Silver Lion

George Patterson Y&R Brisbane, SP Lager, Mozzie Box, Silver Lion

Bronze Lions

Grey Melbourne, Transport Accident Commission Speed, Wipe Off 5, Bronze Lion

Whybin\TBWA Group Melbourne, ANZ, GAYTMs, Bronze Lion

Clemenger BBDO Melbourne and George Patterson Y&R Brisbane have both scores Silver Lions and Whybin\TBWA Group Melbourne has scored a Bronze.

Behind both of Grey Melbourne’s campaigns, experiential marketing agency, Graffiti Group, played an integral role in executing and producing all of the experiential components.

It’s the second year running that Grey and Graffiti have been acknowledged for their TAC work after a “Place to Remember” won a Silver Lion in 2013.

Says Kerrie Spaargaren, general manager, Graffiti Group: “It’s great that both campaigns have received such amazing international recognition. For us, the brief was about executing Grey’s concepts in an effective and dramatic way. With “Ungiven Gifts” we chose to do this with simplicity and style. With “Wipe off 5″ we literally projected the message by spreading the word all across Victoria. We’re very proud of both campaigns that are testament to our long-standing and trusted relationship with TAC.”

Says Janet Dore, chief executive Officer, TAC: “We are always looking for new and innovative ways to engage Victorians in how we can all stay safe on the roads. These awards help reinforce Victoria’s and TAC’s reputation as a worldwide leader in road safety and we’ll continue to push for every Victorian’s journey to be a safe one.

“The Wipe Off 5 campaign and community road show and the Ungiven Gifts installation were two of our key community engagement campaigns for 2013 and we’re delighted that they have resonated with the international community.”

Says Michael Knox, managing partner, Grey Melbourne: “Across both campaigns Graffiti proved they are specialists in producing engaging activations that drive behavioural change. It was a pleasure working with the Graffiti team again that shared our creative vision and high standards.”

The Promo & Activation category which received 3241 entries, saw the jury shortlist 300 entries and go on to award 94 pieces of work. adam&eveDDB were presented with the Grand Prix on stage for their entry for Harvey Nichols, ‘Sorry I Spent it on Myself’. In total 20 gold, 29 silver and 44 bronze trophies were given across the category.

Asia picked up Gold, 2 Silver and 2 Bronze. See the work here.

VIEW FULL LIST OF WINNERS – Promo & Activation Winners – Cannes Lions 2014.xlsx