Simon Veksner: Those ads you have a strong opinion about… have you actually seen them?

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moby+dick.jpgBy Simon Veksner, Creative Director, DDB Sydney

Those Ads You Have A Strong Opinion About… Have You Actually Seen Them?

It’s very common for people to pretend to have read books, when in fact they haven’t.

Apparently this is particularly true of the classics, such as Moby-Dick, Catch-22, and 1984.

Part of this is shame – people just don’t want to admit they haven’t read them. But I reckon part of it is that they just don’t feel they need to. Even people who haven’t read Moby-Dick know that it’s about Captain Ahab’s obsession with catching a white whale –  a story of compulsion on the high seas. People probably feel they’ve ‘got the idea’ so they don’t need to invest the time in actually reading it.

And looking at the Leo Burnett Cannes predictions, which came out this week, made me wonder… are a lot of us doing the same with ads now? READ ON…