Whybin\TBWA Group Melbourne scores two Silver Lions in Cannes PR Lions category
June 17 2014, 5:59 am | | No Comments
Whybin\TBWA Group Melbourne is the only Australian agency to score in the Cannes PR Lions.
The Group, including PR arm Eleven PR, won two Silver Lions for ANZ Bank Melbourne’s GAYTMs campaign.
The Creative Artists Agency, Los Angeles and Edelman New York jointly collected the trophy for their campaign for Chipotle Mexican Grill, “The Scarecrow”. With a dramatic 43% increase in entries compared to 2013 and 37% of entries entered by a PR agency, 1850 were this year received into PR from which 181 were shortlisted and from this 13 received gold trophies, 24 were awarded silver and 33 took bronze.
VIEW THE FULL LIST OF WINNERS – PR Winners – Cannes Lions 2014.xlsx