New Global DMA attracts 27 associates to promote marketing excellence on the world stage with ADMA CEO Jodie Sangster in the chair

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221__C1P4236.jpgThe world’s 27 leading marketing associations have banded together to launch a global organisation to champion excellence in data-driven marketing and advertising, with ADMA CEO Jodie Sangster (pictured) in the chair.

 

To date, Australia, Argentina, Belgium, Canada, Germany, Hungary, India, the UK and the USA are amongst the countries whose major data-driven marketing associations have joined the Global DMA.

Says Sangster: “Previously the Global DMA was a loose network of associations, but we’ve decided the time has come to forge a proper affiliation to promote and support data-driven marketing around the world. Marketing is now a global concern and we need to share what’s happening trend-wise in the industry so marketers and advertisers can benchmark their efforts against the best in the world.”

 

Sangster will be the inaugural chair of the new organisation, establishing the global agenda and direction.

 

GDMA will lead research studies and recognition programs to provide global trend information, thought leadership and training across all sectors, disciplines and channels. A global study about data-driven marketing practices will be the organisation’s first project.

 

Says Sangster: “There exists very little comparative intelligence about the true impact of data-driven marketing and how it is practised around the globe. The information we glean will help marketers and advertisers benchmark their efforts and make more informed investment decisions.”

Australian marketers can take part in the survey here.

 

Collectively, the organisations involved in the GDMA represent an overwhelming majority of the world’s major brands, corporations, suppliers and agencies. Through its members’ associations, GDMA will provide access to the world’s largest network of data-driven marketing organisations and influencers. More marketing associations are expected to join in the months ahead as they begin to undertake a data-driven marketing remit.