Simon Veksner: Is it okay if an ad means different things to different people?

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Screen Shot 2014-07-21 at 7.38.07 am.jpgBy Simon Veksner, Creative Director, DDB Sydney

We studied a poem once in English class at school.

Can’t recall which one it was now. Anyway, we all had to write down what we thought it meant, and it turned out that different kids saw the meaning very differently. I remember asking the teacher what the ‘right answer’ was, and him saying there was “no right or wrong,” and it was an achievement that the poet had created something that was “open to multiple interpretations.” READ ON…