Claire Davidson on the day three seminars at the 2014 AdStars Festival in Busan, South Korea

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Claire Davidson Adstars.jpgIt's the final day of AdStars 2014.  It's been a fantastic festival and already there is a feeling of sadness looming, in anticipation of saying goodbye later today.  AdStars has seen many great relationships forged this year, and there will be plenty of tight group hugs tonight I'm sure.

First up for me this morning was a discussion between the jury and the competitors of the NewStars competition.  Last night we judged the NewStars work.  24 teams from South Korea, Japan and China competed to produce strategies and creative ideas for campaigns - all within a limited time frame.  The client was ABC Mart and based on a creative brief provided by us judges, teams could choose to create for Nuovo, a female shoe brand or Danner, a male shoe brand.

The work presented to us last night was incredibly impressive, and today we talked about the procedure and thought process we took in judging, as well as spoke to these young creatives about big ideas, winning ideas, client relationships, current trends, technology and local vs global work.

Stan Kim, Industry Manager, Technology of Google brought us the first seminar today, titled "Journey from Madison Avenue to Silicon Valley".

Continue reading Claire Davidson on the day three seminars at the 2014 AdStars Festival in Busan, South Korea

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