Claire Davidson on the day two seminars at the 2014 AdStars Festival in Busan, South Korea

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Claire Davidson _adstars.jpgAdStars 2014.  Day 2.  Last night saw the AdStars 2014 Opening Ceremony, followed by the AdStars 2014 Opening Dinner, followed by the Campaign Brief Asia + Effie Awards Korea Legendary Networking Party to kick off AdStars 2014, finishing up with the customary Fuzzy Navel haunt for some.  It was a very festive evening here in Busan, and understandably the corridors of the Bexco Convention Centre were a little empty at opening time this morning...

Being the ever efficient (or perhaps just nerdy) roving, some time Campaign Brief Asia correspondent, I was up bright and early to take in the first seminar.  This was brought to us by Fumitaka Takano (below), Creative Director and Communication Architect for Asatsu-DK, Japan.  Takano brought us "3 in 1 Creative:  Cartoonist + Novelist + Architect".  He is of course all three of these and he's clearly very clever.  Takano came to realise early on in his career that the only area where he could use all three of these skill sets together was in advertising.  So he entered the industry and here he is.  Jolly good.

Today Takano spoke about the importance of these three indispensable elements, and how in a visual, story and structure model they can be used for developing ideas into everything from TVC campaigns to integrated campaigns to digital promotions.  Apart from his work at Asatsu-DK, Takano is also the leader of innovative creative team called Noiman in Japan, which brings brand experiences through new technologies and unprecedented ideas.

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