Digital, data and intellectual property: The shift in agency revenue modelling with Kathryn Williams. September 15, The Communications Council.

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kathrynwilliams 2_BLOG.jpgThe Communications Council brings back to Perth marketing finance specialist Kathryn Williams to delivery her industry finance workshop, Agency Dough.

For business and account management who are responsible for client profitability, this workshop delves into the current national and international industry trends such as monetising your agency's IP and determining it's worth.

"This is just one of the key topics I cover which will enable agency professionals to work smarter rather than harder," says Williams. "The focus is learning how the financial aspects of your agency can give you a truly competitive advantage."

Based in Sydney, Kathryn Williams is Australia's pre-eminent marketing communications financial specialist with global experience spanning 25 years in chartered accounting, marketing, advertising, public relations and digital media sectors.

"There was a lot of value in learning from an expert who has thorough and recent knowledge of real world ad industry experiences. Kathryn has all the answers when it comes to agency profitability and delivers them with confidence (and a smile)." Will Peart, Meerkats

Seats are limited to 12 only 6 left.

Date: September 15, 2014
Time: 8am to 5pm
Venue: The Communications Council, Subiaco
Cost: TCC Member $750 each, Non Member $950 each

For further information contact: Danielle Norrish, State Manager, The Communications Council
kathrynwilliams head shot.jpgAbout Kathryn Williams
Kathryn Williams is Australia's pre-eminent MarComms Industry financial specialist.

An experienced business woman with international coverage that spans more than twenty-five years across Europe and Australia where she offers her services as a finance consultant, mentor, coach, workshop facilitator and keynote speaker.

Liaising closely with industry councils - TCC, APMA, PRIA, AGDA - Kathryn is expert in benchmark studies, analysis and interpretation of financial results, agency financial management, and is creator of the Show Me The Money® and Agency Dough workshops, the only industry specific commercial financial training in Australia.

Kathryn's global experience in chartered accounting, marketing, Advertising, Public Relations, Marketing, and Digital Media sectors has equipped her with the necessary skills and know-how to facilitate direct improvement in: financial and business systems, budgets, KPI's, acquisition of new clients, rate cards, fee negotiation, job cost control, client profitability, improved cash flow performance, and optimization of investment in and management of staff.

Kathryn is an articulate and vibrant speaker on agency finance cumulating from her global experience in chartered accounting, marketing, advertising, design, digital, PR, and communications sector - her workshop will inspire you to stretch your team and agency towards achieving industry best practice targets, as well as personal goals and dreams.

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