Media Tonic appointed to advertising sales management for the new

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TrentMcKeown_BLOG.jpgREIWA has announced that Media Tonic will represent its digital media advertising, effective immediately. Media Tonic will be responsible for the sale of all online display advertising, as well as ad-serving for the new site, which is being relaunched in the coming weeks. currently reaches over 400,000 property seekers every month and over 18,000 WA unique browsers every day.

Trent McKeown (pictured), Digital Media Manager at Media Tonic said they were delighted to be representing such an iconic West Australian brand.

"The new site is a very exciting opportunity for all parties. It's a flagship product in digital for us; we'll be very active in coming weeks presenting it to market."
"We've invested $1.9 million and 18 months to develop a more modern, comprehensive and easier to navigate site for customers and real estate agents," said Lisa Ravlich, Executive Manager at "We're also anticipating very strong advertiser interest, which is why we've appointed Media Tonic.  They have an excellent understanding of where digital fits in a broader media buy and keep very close to agencies and clients. Their local market knowledge and communication skills will see our digital assets thoroughly understood and valued."

Media Tonic has recruited Darren Pashen, who has seven years prior experience working on the REIWA account.

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