Two PANPA Marketing Awards for CNG

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CNG_WhatsInTheCan_BLOG.jpgWA's Community Newspaper Group won two awards last night in the Pacific Area Newspaper Publishers Association (PANPA) Advertising & Marketing Awards.

CNG won Trade Campaign of the Year for the Community category for 'Food For Thought' and Best Cause-Related Campaign or Community Service for HBF Junior Sports Hero Awards.

(The award categories are separated into National/Metro, Regional and Community).
"We're really excited to be the recipients of these prestigious PANPA awards," said CNG Marketing Manager Katie Roberts. "The HBF Sports Heroes campaign is one close to our hearts that rewards and recognises juniors in the Perth community for their sporting achievments both on and off the field. The Food For Thought direct marketing campaign was so much fun to create and deliver with a 90% open rate. We even made our logo out of pastry for that one! Both campaigns utilised multi-channel marketing efforts to achieve their objectives and I couldn't be prouder of the marketing team for knocking both out of the park!"
Overall it was a big night for Fairfax Media, which won 14 awards.

The full list of Advertising & Marketing award winners is:


Best Single Advertisement for a Client:
  • National/Metro: Sunday News, Fairfax NZ - Turbo
  • Regional: TheCairns Post - Active Health
  • Community: Noosa News - Franks Noosa Fitness
Best Print Campaign for a Client:
  • National/Metro: News Corp Australia - Touring Tasmania
  • Regional: Geelong Advertiser - Geelong Travel Expo
  • Community: Coffs Coast Advocate - Parkbeach Plaza Shop for Coffs Coast Schools
Best Feature / Supplement / Native Advertising Environment:
  • National/Metro: The Daily & Sunday Telegraph / Herald Sun / Courier-Mail + 82 community publications - Shop Small, American Express
  • Regional: Newcastle Herald - DisabilityCare Australia
  • Community: The Courier, Narrabri - Centenary Edition
Best Print Idea or Innovation Presented to a Client or Agency
  • National/Metro: Sunday News - Turbo
  • Regional: Manning Great Lakes Extra - The Tradies Toolbox
  • Community: Leader Community Newspapers - Hoyts Ribbon
Digital Advertising
Best Single Advertisement for a Client:
  • National/Metro: The Sydney Morning Herald - South Australian Tourism Commission
  • Regional: Illawarra Mercury - Three Chimneys
Best Digital Campaign for a Client:
  • National/Metro: The New Zealand Herald - Silver Fern Farms
  • Regional: The Examiner, Launceston - Tasmanian Turf Club
Best Digital Idea or Innovation:
The Sydney Morning Herald - Lego Blockbuster

Best Microsite / Native Advertising:
The New Zealand Herald - Tourism Australia - Wish It Win It

TRANSMEDIA - Best Integrated Campaign for a Client: / Herald Sun / Daily Telegraph / Courier-Mail / The Advertiser, Adelaide - NAB Traveller Card Campaign

Best Copywriting:
The Australian Magazine, The Weekend Australian - ANZ Campaign


Trade Campaign of the Year:
  • National/Metro: Fairfax Media - Weekend Compact Launch
  • Regional: Sunshine Coast Daily - Town Proud
  • Community: Community Newspaper Group - Food for Thought
Consumer Campaign of the Year:
  • National/Metro: The Sydney Morning Herald & The Age - Clique, Photographers' Association
  • Regional: Bendigo Advertiser - News Now
  • Community: Leader Community Newspapers - Leader Local Grants
Best Cause-Related Campaign or Community Service:
  • National/Metro: The Daily Telegraph & The Sunday Telegraph - We're For The Bush
  • Regional: The Land - Glove Box Guide to Mental Health
  • Community: Community Newspaper Group - HBF Junior Sports Hero Awards
Sponsorship of the Year:
  • National/Metro: - Round the Bays
  • Regional (TIE): Post-Courier, Papua New Guinea - Sponsorship of United Bougainville Training Institute and The Courier: Run Ballarat Sponsorship
  • Community: Hutt News / Upper Hutt Leader - Great Toyota Giveaway
Best Young Reader Program:
The Fiji Times: Kaila! - Design Your Own Newspaper Project


Team Collaboration / Team Player of the Year:
News Corp Australia; Herald Sun / / mX / Leader Community Newspapers / The Australian - Melbourne Now Campaign

Creative Services Team of the Year:
Advertising Creative Team, APN News & Media, New Zealand

Sales Person of the Year:
Edwina Sahhar, Fairfax Media

Sales Team of the Year:
National Agency Sales Team, Fairfax Media

Designer / Creative Services Professional of the Year:
(TIE) Melanie Yun, News Corp Australia and Clare Catt, News Corp Australia

Sales Manager of the Year:
Chris Gallichio, Herald & Weekly Times / Leader Community Newspapers

Marketing Team of the Year:
National Trade Marketing Team, Fairfax Media

Marketer of the Year:
Johnson Goh, Swee Gim - Singapore Press Holding


Carla Antoniolli said:

Go Communities! :)

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