Veksner: Why your perspective is wrong

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inside+outside.jpegBy Simon Veksner, creative partner, DDB Sydney

I call it the Inside/Outside problem.

I first heard about this in relation to Hollywood. Apparently in LA, the most common talk among screenwriters is about how it's nearly impossible to sell a script nowadays. That's all the screenwriters do, all day long - sit around and bitch about how none of the producers are buying. READ MORE...

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