Bankwest is in good company launching new national Business Banking campaign via Host

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Bankwest_1.jpgBankwest has launched a new national campaign, via Host Sydney, for their Business Banking division across multiple mediums. The campaign uses real customers and real colleagues as the “stars” of the ads.

Business customers from across the country – WA, NSW and VIC – are appearing alongside their knowledgeable and supportive business bankers in testimonial-style videos. The national campaign called “In Good Company” has been launched across print, OOH, digital, social, cinema & inflight across Qantas’ TV network and lounges and will run for at least 12 weeks.

Paul Vivian, Bankwest General Manager, Customer Communications & Brand said the campaign features “Great production values and genuine dialogue between banker and customer delivers an emotive and compelling testimonial.”

The Bank’s recently launched John Cleese campaign continues to run across national TV and according to Vivian, continues to deliver terrific results – with the Business Banking element of the Cleese campaign also currently in market.

BankWest_2.jpg“We envisage that this ‘In Good Company’ campaign will support and enhance the ongoing Cleese campaign, reaffirming Bankwest’s commitment to the important business sector nationwide.

“We are making banking easier by knowing our client’s business not just their banking. This campaign is aimed at demonstrating how we have delivered on our business banking value proposition through the stories of our customers. It signals the commitment of the brand to the business community as Bankwest continues to invest in developing its brand, its people and its capabilities.” said Vivian.

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