Bestads Six of the Best reviewed by Clark Edwards, creative director, AMV BBDO, London

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Screen Shot 2017-01-12 at 17.50.27.jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Clark Edwards, creative director, AMV BBDO, London.

My pick this week is Mercedes-Benz, ‘The Encounter‘. In the sixth months since Stranger Things aired, I’d hazard a guess that the show’s been referenced more times by creatives in meetings than the number of people who actually watched it. However this spot, although clearly taking inspiration from, has borrowed just enough for it to work. A simple idea that’s well cast and looks nice. Plus, the girl’s hair near the end is dimension alteringly great. READ MORE…