FWA Web Project of the Year global competition announces the final three contenders

BBDO and Proximity Singapore’s “World Under Water” campaign for CarbonStory has made it through to the final three contenders in the the FWA Web Project of the Year competition. It’s the only finalist from the Asia Pacific region.

The three shortlisted entries competing for FWA Web Project of the Year can be viewed here. You can decide the winner by voting for your favourite.

The “World Under Water” campaign, celebrating World Environment Day (5th June), gives a one-of-its-kind interactive web experience that uses Web GL to show viewers the catastrophic impact of global warming and melting ice caps on their very own neighbourhoods with the help of Google Street View. Users can choose any location in the world on Google Street View and see what it will look like after sea levels have risen. They can then share their Street View under water on Facebook and Twitter. The idea isn’t just about shocking people, but giving them an opportunity to be a part of the solution by calculating and offsetting their carbon footprint using CarbonStory’s website.

Ronald Ng, Chief Creative Officer of BBDO & Proximity Singapore told Campaign Brief: “We are humbled by the response to this campaign. 1 million people from 186 countries created and shared unique addresses, as they spent 1.7 million minutes on this site. Then international media including CNN, BBC, Fast Company, PSFK, WIRED, Forbes and more covered this story, giving it 263 million media impressions. Now, it’s in the final 3 of the FWA Web Project of the Year. What an incredible honor!”

The FWA competition is sponsored by Adobe throughout the year and highlights the newest capabilities of the modern web.

A four week public vote determines the overall winner of the previous 52 Cutting Edge Project of the Week winners. After the first week of voting, the shortlist is halved; second week, halved again; third week, reduced to three projects, then a final week of voting between the three finalists to determine the overall winner.