303Lowe hires ex-UK agency Poke’s Brad Morris for managing partner for digital innovation role
Full service advertising agency 303Lowe has appointed Brad Morris as managing partner for digital and innovation.
Morris joins 303Lowe from leading UK digital agency Poke, where he led its principle account, EE, Britain’s largest mobile operator with 26 million customers.
During his time at Poke, Morris was responsible for all the digital award winning campaign work for Orange Telecom UK, before leading the brand launch of EE, which was Britain’s first 4G network. The EE launch was voted the best product campaign of the year by Twitter, while the EE Facebook page was the fastest growing and most engaging in the industry worldwide.
Morris also worked on EE’s exclusive YouTube content “Fenton Remastered”, which was directed by Emmy award-winning director David Allen, and was the most watched YouTube video in the UK in 2012 with over 4 million views.
Morris also led the digital activation of EE’s sponsorship portfolio, including BAFTA, Glastonbury and Wembley Stadium, and established ongoing content partnerships for the brand such as, ‘Bacon Don’t Buffer’ which saw Kevin Bacon – the face of EE’s advertising – go head-to-head against celebrity chef Jamie Oliver, in an episode on FoodTube.
Outside of digital advertising, Morris is well known for his involvement in entrepreneurial business and technology, and has worked closely on initiatives with London’s tech community and local government. Most recently he helped launch The Drugstore, an innovation facility in the heart of London’s Shoreditch, which aims to connect large brands with start-ups.
Says Nick Cleaver, chief executive officer, 303Lowe: “We are delighted to welcome Brad into the 303Lowe family. We wanted to find the most exciting talent in the digital ideas space and after a global search were delighted to discover Brad. He’s an inspiring leader and has knowledge of technology through everything he does. Brad will join our senior management team as a key architect of how we continue to evolve our fully integrated offer.”
Says Morris: “It’s great to join the team at 303Lowe. 303Lowe is an agency that embraces strategically led creativity and has demonstrated the potency of its work with its Effie performance. It has the clients, talent and ambition to do great things and that’s something I’m excited to be a part of.”
Prior to Poke, Morris’ experience includes work for The FA, Manchester City Football Club, Natwest, British Airways, Mercedes, EDF Energy and Virgin Media, all driven out of London.