Bestads Six of the Best reviewed by Eric Quennoy, executive CD, W+K Amsterdam
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Eric Quennoy, executive creative director, Wieden&Kennedy, Amsterdam.
Winner: Hornbach: Regret Nothing. Hats off to the crew who keep making work that’s completely bananas for this hardware mega-store in Germany. I would love to work on one of these briefs. What I particularly like about this spot is that it doesn’t go half way. You could easily see the client asking for the humour to be sweeter, softer, but the kid looks genuinely distressed and the man’s face looks seriously banged up. These are the small but critical details that make it good, and wonderfully dark. READ MORE…