Super Bowl countdown: BMW promotes the i3 in a spot via Kirshenbaum Bond Senecal + Partners

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Screen Shot 2015-01-27 at 1.03.00 pm.jpgKirshenbaum Bond Senecal + Partners, New York has created this Super Bowl spot for BMW’s new electric car, starring Bryant Gumbel and Katie Couric, titled ‘Newfangled Idea’.