Super Bowl countdown: Toyota launches ‘How Great I Am’ spot via Saatchi & Saatchi, LA
Toyota will have not one, but two ads during the big game on Feb. 1 with the spot entitled ‘How Great I Am’ slated to appear in the first quarter of the Super Bowl broadcast, created by Saatchi & Saatchi, LA.
The ad features Team Toyota athlete, Paralympic medalist and Dancing with the Stars finalist Amy Purdy along with the iconic voice of Muhammad Ali, as part of the ‘One Bold Choice Leads to Another’ campaign for the new 2015 Toyota Camry.
Says Jack Hollis, group vice president of marketing, Toyota Motor Sales, U.S.A., Inc: “We’re very proud of the message our commercial sends about not only making bold choices, but living a bold life, and Amy Purdy represents that in everything she does. Amy inspires us, and to have her make her Super Bowl commercial debut with Toyota is something we’re thrilled about.”
The ad shows Purdy and her bold lifestyle which includes running, snowboarding, ballroom dancing and more, all set to Ali’s famous “How Great I Am” speech. The speech, which Ali made before his historic ‘Rumble in the Jungle’ bout with George Foreman in 1974, highlights the type of bold thinking that drives people to make choices every day.
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Using disability to sell a car. Really?