Super Bowl countdown: Danny Trejo joins the Brady Bunch in Snickers teaser via BBDO NY
Today, Snickers, via BBDO New York has launched a ‘very Brady’ teaser as a way to whet viewers’ appetite for the brand’s upcoming Super Bowl ad.
A veteran of advertising on Super Bowl Sunday, Snickers has a rich history of ads going back to 2010, when the brand launched its award-winning “You’re Not You When You’re Hungry” campaign featuring Betty White.
The spot was voted the most popular in the game in YouTube’s AdBlitz poll. Now, for the first time in brand history, Snickers is giving consumers the power to help reveal the full commercial prior to the game. If consumers generate 2.5 million social media engagements before kick-off on February 1, Snickers will release the full 30-second spot.
5 Comments
Price of media goes up, production costs go down….
Minus the talent cost, this could have been produced for about $200 and shot on a iPhone.
It’s shit in so many ways.
How do I get my 30seconds back. Start by not buying a Snickers.
I hope to god your never a CD. You wouldn’t know a good idea if it was put on a blog right in front of your face.
So much genius. Clap clap.
They gave it away, if it was a teaser there should have just been him brushing his hair. No brady music or snickers reference.
How do you know what the whole 30sec commercial is?
You’re assuming Machete is the only reveal… what if John McClane (Bruce Willis) burst through the door as Greg Brady?
you twat