Bestads Six of the Best reviewed by Chris Gotz, chief creative officer, O&M South Africa

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CHRIS.jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Chris Gotz, chief creative officer, Ogilvy & Mather, South Africa and executive creative director, Ogilvy & Mather, Cape Town.

The winner here has to be the insightful, simple film for Cancer Research UK from AMV BBDO. At first it felt like another bloody film of an activation, but it wasn’t. It’s a restrained and elegant observation of day to day Londoners ignoring a lump in the street. I don’t know much about how they did it, but I applaud the quiet way it made its point. It’s rare to see an appeals spot that could actually get people to question their behaviour.  READ MORE…