Clemenger BBDO takes out Grand Axis for NZTA ‘Mistakes’; DDB named Creative Agency of the Year with eight gold + three Grand Prix Awards

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NZTAMISTAKES.jpgAt a sell-out event at Sky City Convention Centre in Auckland last night an 800 strong crowd came together at the annual Axis Awards to celebrate the industry’s best creative work of the past year.

The highly coveted Grand Axis was awarded to Clemenger BBDO for its NZTA film ‘Mistakes‘. The trophy will sit alongside the Grand Prix the film was awarded in Screen Content and Craft and the other two Gold Axis awards Clemenger BBDO received on the night. Method Films and Finch also benefiting from this piece of work with their Golds in the Craft category for Editing and Direction.

DDB-NZ-AXIS.jpgDDB picked up eight golds and three Grand Prix Awards, resulting in DDB Group being named Creative Agency of the Year (calculated on points awarded for finalists and/or metal won on the night). Pictured left at Axis last night: DDB chief creative officer Damon Stapleton (left) and ECD Shane Bradnick (far left).

The three Grand Prix wins for DDB were in the Integrated, Digital and Interactive and bringdtk.jpgOut-of-Home campaign categories.

DDB’s most decorated idea was the digitally-led ‘Bring Down the King‘ campaign for SKY TV, collecting gongs across 12 categories. Following closely was the ‘Live Dive‘ campaign for Steinlager Pure which won the Grand Prix for Best Integrated Campaign, plus Lion was named Creative Business of the Year.

Overall DDB was awarded 3 Grand Prix, 8 golds, 9 silvers and 14 bronze across 13 different campaigns for clients; SKY TV, Steinlager Pure, Speight’s, YWCA and Westpac.

Other big winners included Saatchi & Saatchi with five Gold Awards with the Tui ‘Catch a million‘ campaign winning Gold in PR and activation, Direct and Out of Home and also picking up the coveted Integrated Axis.

sweetshop.jpgColenso BBDO took out 2 Golds for Breast Cream and for K9FM Radio while Special won Gold for Smirnoff with their Instagram Your Fridge campaign in Direct.

Creative business of the Year went to Lion and The Sweet Shop  (left) celebrated four consecutive years in being named Production Company of the Year.

Jeremy_TAINE.jpgJeremy Taine (right) was honoured with a Lifetime Achievement Award for his incredible career and was a highlight of the evening with a standing ovation.

The Executive Judging Panel awarded the Emerging Talent Axis to Liz Richards and Nick Dellabarca from DDB New Zealand who both demonstrated outstanding talent

TVNZ’s Axis Student Challenge Award went to Matt Halliday and Reammon Thomas-Dudding from AUT .

CLEMS-AXIS-2015.jpgJeremy Craigen from DDB London, Matty Burton from Special Sydney and Mark Harricks from VCCP Sydney flew into Auckland earlier in the week, and joined the five local Jury Presidents on the Executive Judging Panel. Their role was to award the final metal which included a total of 27 gold category Axis Awards. They enjoyed the work and noted that there was a high standard of very good work which should represent New Zealand well on the world stage.

“Axis has always been the pivotal moment in the New Zealand creative calendar because it is a celebration of our best creative work; the work our industry is most proud of because it has broken the rules, permeates popular culture and influences behavioural change, and the winners this year are all great examples of those attributes,” said Paul Head, CEO of CAANZ.