The Brand Agency scores Silver at APAC Effie Awards for St John Ambulance 'Break the Barrier'

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PaulYoleatEFFIES.jpgWinners for the APAC Effie Awards 2015 were announced at the Awards Gala held at the Four Seasons Ballroom Singapore, honouring Asia Pacific's most effective marketing campaigns.

This year saw a total of 61 Awards handed out, comprising 1 Grand Effie, 17 Golds, 19 Silvers and 24 Bronzes. The Brand Agency was the only Perth agency to win with their highly lauded St John Ambulance "Break the Barrier" picking up Silver. The Brand's Paul Yole (pictured) was at the Singapore awards night to collect the award.

The Grand Effie was awarded to Havas Worldwide and Child Survival India for their campaign "No Child Brides".

The Agency Network of the Year gong went Ogilvy & Mather and the Agency of the Year was awarded to Ogilvy & Mather Mumbai who picked up 8 awards - 2 Golds, 4 Silvers and 2 Bronzes. Lowe & Partners Worldwide Mumbai and DDB Auckland came in second and third respectively.

As a country India was the biggest winner walking away with 18 awards, including the Grand Effie followed by Australia and New Zealand with 15 and 11 awards respectively.

Saatchi & Saatchi, Sydney and Clemenger BBDO Melbourne led the Aussie agency pack, with the former scoring two Gold Awards for OPSM 'Penny the Pirate' in Healthcare and Youth Marketing.

Kids-landing-page_SVP.jpgSt_John_Ambulance_The_Barrier_3.jpgClemenger BBDO, Melbourne scored Gold - for Mars Australia 'How 'cat-call' sparked a debate' - as well as one Silver Effie and two Bronze Effies.

Also scoring Gold was Ogilvy & Mather Sydney for AAMI's 'Rhonda and Ketut - A Love Story'.

Other Silver winners from Australia were Leo Burnett Melbourne and The Brand Agency Perth with one each. McCann Melbourne, JWT Sydney, McCann Sydney, The Monkeys, OgilvyOne Australia, and Lifelounge picked up one Bronze each.

The winners and finalists will be accorded points that will add to their ranking in the Effie Effectiveness Index, the world's most prestigious ranking of effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies.


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