Allpest's 'We Don't Do Husbands' radio spot wins the 2015 Gold Siren for best radio ad of the year

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Matt Dickson.jpgAn ad promoting WA pest control company Allpest has won the 2015 Gold Siren award for the best radio ad of the year. 'We Don't Do Husbands', by Matt Dickson (left), Creative Solutions Director at Southern Cross Austereo Perth, also took out the Silver Siren award in the Radio Campaign category.

The 11th annual Siren Awards, run by Commercial Radio Australia, recognise the best radio advertising in Australia. The new evening format was hosted by Andrew Hansen and Chris Taylor of The Chaser fame at Bar 100 in The Rocks.

The award marks a win for radio network creativity and is Dickson's first Gold Siren after a number of finalist entries.

'We Don't Do Husbands' is part of a witty, three ad campaign involving back-and-forth husband and wife banter, which won Dickson the Campaign Category in the first round of Siren Awards judging in June last year. The Allpest campaign has also been recognised by the New York Festivals of World's Best Advertising, being recently announced as a finalist in the radio category.

Click here to listen to the 2015 archive.
The Gold Siren and the runner-up Silver Siren winners, across the Craft, Single Ad and Radio Campaign categories, were selected from hundreds of entries over five rounds of judging throughout 2014-15. They were judged by the Siren Council, comprised of creative directors and producers from leading advertising agencies and studios throughout Australia.

The Gold Siren wins airfares and accommodation, plus automatic entry and tickets to the Cannes Advertising Lions Festival in June, for Dickson and his client Allpest.

Marty Braine, Siren Awards judge from Brainestorm Digital Productions said: "The 'We Don't Do Husbands' campaign is a compellingly funny demonstration of relationship dynamics that millions of people can relate to. It's deceptively simple and a lovely performance."

Paul Le Couteur  for Sirens.jpgThe Silver Siren (Craft) was won by 'Ball of Fire' by Paul Le Couteur (left) of Flagstaff Studios, for its innovative use of a nano-microphone on a tennis ball served at 234kmh, for client Tennis Australia for The Australian Open.

Creatives Alida Henson, Megan Riley, Guy Howlett, Neil Martin, Pat Lennox and Ben Green from Marketforce Perth won the Silver Siren (Radio Single) for 'Women in Engineering' for Curtin University.

The Siren $5,000 Client Award was won by Matt Arbon and Alex Davidson from Workshop Australia (Sydney) for 'Spot the Difference' for MindHealthConnect. This award was judged by an industry panel of clients rather than by the Siren Creative Council.

Joan Warner, CEO of Commercial Radio Australia said: "The creative bar at the Siren Awards is lifted every year.  Matt Dickson's very funny winning entry is a testament to the outstanding creative talent that is flourishing within radio networks. The extremely high quality of entries demonstrates the wide appeal of good radio advertising."

2015 Siren Award winners

Gold Siren - Overall Category Winner
Matt Dickson
Southern Cross Austereo, Perth
'We Don't Do Husbands', Allpest

WomenInEngineering.jpgSilver Siren - Single Winner
Pat Lennox, Megan Riley, Ben Green, Guy Howlett, Alida Henson & Neil Martin (left)
Marketforce, Perth
'Women in Engineering', Curtin University

Silver Siren - Campaign Category
Radio Campaign
Matt Dickson
Southern Cross Austereo, Perth
'We Don't Do Husbands', Allpest
Silver Siren - Craft Category
Paul Le Couteur
Flagstaff Studios, Melbourne
'Ball of Fire', Tennis Australia / The Australian Open

Client Award winners  Arbon & Davidson.jpgSiren Client Award, Single
Matt Arbon & Alex Davidson (left)
Workshop Australia, Sydney
'Spot The Difference',


Dav said:

So proud of Perth right now. Hugs and high-fives (or whatever it is you young people do now) to all you legends, especially Matt.

Seriously said:

It took two creative directors,two copy writers and two art directors to write that Curtin spot? C'mon.

Mitch said:

Well done Matt, awesome work, big congrats.

Josh said:

Dav, you don't want to know what the young kids do now. It's kind of awkward for us elder gentlemen.

Malcolm said:

Great stuff, Matt. And I wouldn't be surprised if "Break up with your glasses" wins next year.

Cheese said:

Awesome work. Congrats to Matt and Southern Cross Austereo.

Julian said:

Not only a great voice-over and an all-round great guy, but Perth's best copywriter to boot...well done, son! :)

Gordo said:

Good to see the busted arse state showing the rest of the country how radio is done. Great job.

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