Cannes Contenders: Colenso BBDO, Auckland

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How will New Zealand perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Colenso BBDO, Auckland

Camping out for days on end in front of a glass box used to be the only way to be first to get your hands on the latest technology, but Samsung and Colenso BBDO have changed the rules with a ground breaking integrated campaign for the launch of the new Samsung Galaxy S4. To target sopshisticated social media users, the key audience for the Galaxy S4, Samsung and Colenso BBDO created a “virtual line” where your position in the line and your movement towards the front was driven by sharing product related content from getinline.co.nz on Twitter and Facebook. The more likes, re-tweets and comments you got, the closer you moved to the front – rewarding the most connected and active social media influencers.

Colenso BBDO, Auckland

Burger King has a problem: everyone loves The Whopper. It is, for most customers, their default burger of choice. To successfully launch three new chicken burgers, Colenso BBDO Auckland needed New Zealanders to cheat on their beloved Whopper. Motels have long been used by people to cheat. So Colenso built Motel Burger King. The perfect place to cheat on the Whopper.

Colenso BBDO, Auckland

Tip Top has been making ice cream since the 1940s. Along the way, like most food manufacturers, they took advantage of flavourings and colourings science was inventing. But this year Tip Top’s going back to nature. With a huge investment in time, money, research and development they are replacing every artificial colour and flavour in every one of their 80 or more product variants. Not an easy task when you don’t want your fans to be able to see or taste a difference. It’s a fantastic thing they’re doing, and a cool story. All Colenso had to do was tell it.

Colenso BBDO, Auckland

Tip Top has been making ice cream since the 1940s. Along the way, like most food manufacturers, they took advantage of flavourings and colourings science was inventing. But this year Tip Top’s going back to nature. With a huge investment in time, money, research and development they are replacing every artificial colour and flavour in every one of their 80 or more product variants. Not an easy task when you don’t want your fans to be able to see or taste a difference. It’s a fantastic thing they’re doing, and a cool story. All Colenso had to do was tell it.

Colenso BBDO, Auckland

Tip Top has been making ice cream since the 1940s. Along the way, like most food manufacturers, they took advantage of flavourings and colourings science was inventing. But this year Tip Top’s going back to nature. With a huge investment in time, money, research and development they are replacing every artificial colour and flavour in every one of their 80 or more product variants. Not an easy task when you don’t want your fans to be able to see or taste a difference. It’s a fantastic thing they’re doing, and a cool story. All Colenso had to do was tell it.

Colenso, BBDO, Auckland

‘Slacktivism’ is posing a real problem for charities. Many believe that simply by liking a post, they’re effecting change for good. With Share for Dogs, Colenso BBDO, Auckland turned this problem into a solution. The agency created a new mechanic called ‘Sharity’ – by simply enjoying and sharing a video, you’re actually raising money for charity. When a video is ‘monetized’, YouTube share 55% of advertising revenue with the owner of the video – in this case, the Pedigree Adoption Drive. The more views, the more money raised. Colenso created the cutest puppy video in history that explains this mechanic. The people get cute puppies; the puppies raise money for their fellow dogs. Everyone wins.